More direct bookings for the Moselle Castle

The Moselschlösschen Spa & Resort is located on the banks of the Moselle River near Frankfurt. Tradition and modernity are combined in an impressive way in the unique hotel complex. After the renovation and strategic realignment, the management was faced with the challenge of promoting the new concept to the right target group. The key objective was to increase direct bookings and reduce the use of OTA's.

ADDITIVE's online marketing system succeeds in delivering the right message to the right guest at the right time. At the same time, new guests can be acquired through direct bookings.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"Despite the long distance, the spatial distance between ADDITIVE and the Moselle Castle was never an obstacle — quite the opposite. Through regular video calls and phone calls, we exchange ideas and always stay in touch."</div></div><div class="article_quote_name u-text-style-main">Matthias Ganter, hotelier and investor at the Moselschlösschen Spa & Resort</div>

Successful hotel marketing

Matthias Ganter, hotelier and investor of Moselschlösschen Spa & Resort, and Jeannette Burbach, hotel manager, share their success with ADDITIVE's online marketing system:

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"Within half a year, we were able to achieve 550 direct bookings, we generated 4,700 guest inquiries and, in other words, we achieved a return on investment of 1,300%."</div> </div></div><div class="article_quote_name u-text-style-main"</div></div><div class="article_quote_name u-text-style-main">Jeanette Burbach, hotel manager</div>

Read more about how hoteliers use their marketing budget in their own hotel in a targeted manner in the free white paper.

More about the ADDITIVE online marketing system for the hotel industry

Use our 30-minute video calls to learn more about the revolutionary online marketing system specifically for hotels. Talks with our team of experts are non-binding and free of charge. During the interview, you will learn:

• Why online marketing campaigns for hotels are often less profitable than expected.
• How you can attract new guests to your hotel with a proven strategy.
• How new technologies are helping hotels to increase occupancy with the right guests.