A Professional Book for the Industry

The book "Luxury Tourism: Market Trends, Changing Paradigms, and Best Practices", which was  published by Springer in 2020, deals with the segment of luxury tourism, which is sometimes little researched in the specialist literature and yet is so multi-faceted. The three editors, Roland Conrady, David Ruetz and Marc Aeberhard, as well as the other authors, are renowned experts from the world of the International Tourism Exchange (ITB) in Berlin.

Practical Recommendations for the Industry

Due to the diverse and often frivolous use of the term, the phenomenon of luxury tourism is placed in a uniformly defined framework that is influenced by the five environmental factors of politics, economics, culture, technology, and ecology. Future developments in these areas have a direct impact on the luxury tourism market. This macro analysis is followed by a detailed examination of the phenomenon in relation to the consumer. It is important to understand which behavioral approaches form the basis of the guest's decision-making process in order to successfully package and market products and services in this segment.

The context of existing megatrends in tourism also provides information on the future development of the luxury segment. Through concrete case studies and best practice examples, managers and employees in the tourism industry, as well as students and readers interested in strategic concepts, will gain insights into the luxury market, as well as orientation and inspiration for entrepreneurial decisions.

The book serves as a basis for a comprehensive status quo analysis of luxury tourism, including numerous perspectives and relevant levels. In addition, it provides an outlook on future developments and offers practical recommendations on how to follow emerging trends in the provision of tourism services in the luxury segment.

The book is available at Amazon.