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Inspira Liberdade Hotel | Lisbon (PT)
The Inspira Liberdade Hotel in Lisbon sets new standards for innovative hospitality experiences. Discover how the hotel combines sustainable concepts with modern design to make every stay unforgettable.
Pioneering sustainability in the hospitality industry
In 2010, the Inspira Hotel was one of the first hotels to embrace sustainability in the hotel industry. Located in Lisbon's old town, the Inspira Santa Marta Hotel won the 2018 World Luxury Hotel Awards in the category of Best Luxury Eco-Hotel in the World for its commitment. During the hotel's re-opening marketing campaign, the basic idea was not initially accepted as so positive, but the founders Almeida stuck to their vision: to run a luxury hotel with stunning interiors and stylish design with a natural commitment to our environment.
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Luxury Ecology - Almeida is a role model for the hotel industry with nature-based luxury
The basic idea of sustainability and environmental awareness is not only directed at the employees and hotel owners, but also at the guests. At the Inspira Santa Marta Hotel in Lisbon, guests are encouraged to use recycling bins in their rooms and fill the hotel's own recycled water. The boutique hotel also hosts regular events such as "carbon-free and green meetings. The hotel company's marketing specifically targets the eco-conscious and millennials, who can also learn environmental awareness while working or staying without sacrificing comfort.
- Successful marketing strategy for attracting new guests
- Insights from the TikTok campaign at Feuerstein Resort
- The advantages and disadvantages compared to Facebook and Instagram
- What hotels can achieve with TikTok (including campaign results)
- Successful marketing strategy for attracting new guests
- Insights from the TikTok campaign at Feuerstein Resort
- The advantages and disadvantages compared to Facebook and Instagram
- What hotels can achieve with TikTok (including campaign results)
Energy-efficient hotel renovation thanks to numerous green initiatives
One of the biggest challenges was the renovation, as the building dates back to the 18th century. Powering the building with 100 percent renewable energy and numerous solar panels was complemented by special facade insulation and support for the Zero Waste movement. Almeida places a high value on its own social responsibility, making it possible to combine the idea of profit with sustainability and good working conditions.
For more information, please visit the hotel's website.
- Successful marketing strategy for attracting new guests
- Insights from the TikTok campaign at Feuerstein Resort
- The advantages and disadvantages compared to Facebook and Instagram
- What hotels can achieve with TikTok (including campaign results)
