
Hotel Concepts Inspired By The World Of Soccer
Soccer and hospitality – an exciting combination. Discover innovative hotel concepts inspired by the world of football that create unique experiences for fans and guests alike.
A special hotel experience for soccer fans: get close to the stars and clubs
Soccer has become an integral part of the hotel industry due to the international success of football clubs and their stars. As a concept in hotel marketing, it offers an innovative unique selling point by turning the theme of football into an all-encompassing experience. From modern and luxurious hotels to traditional properties, hotels dedicated to football stars not only reach new target groups, but also achieve good customer loyalty.
German soccer clubs as hosts
The Lindner Hotel BayArena is built directly into the north curve of the stadium in Leverkusen. It offers guests a direct view of the stadium, and from the conference room the view is even more spectacular, looking directly onto the pitch.A special stay, where guests can get even closer to FC Bayern, is offered by FC Bayern Welt. It covers 3500 square metres and is spread over seven floors. It includes several restaurants, bars and a boutique hotel. With its historic design, FC Bayern Welt blends in perfectly with the Munich cityscape.With direct access to the stadium and the interactive club museum, a stay at the H4 Hotel Mönchengladbach in Borussia Park is a real highlight. The final scores of famous Borussia matches are displayed on the walls of the hotel rooms and the view from the windows is of the stadium.

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The hype of European football: the top European clubs in the hotel industry
The official hotel of the Juventus football club (Italy) opened in 2019 and is called the J Hotel. Located near the stadium, it is dominated by posters of the club's current and former players. Some rooms in the hotel are said to be reserved exclusively for the club's players, so it is possible to meet one of them in person.The football hotel at Old Trafford in Manchester, England, is all about food, drink, sleep and football. Guests can choose from a range of packages, from a basic stay to a stadium tour, an included match ticket and a Q&A session with a Manchester United legend.
Guest of stars - Close to the idol
Soccer legend Cristiano Ronaldo is the namesake and partner of the Pestana C7 Hotels with locations around the world. In addition to Ronaldo himself, design and lifestyle play an important role. The walls are decorated with Ronaldo's pictures and jerseys. At the CR7 Hotel Funchal in Madeira, the first of the locations, there are other special features: The door handles in the restaurant's public toilets are cast in the shape of Ronaldo's hands. Ronaldo's face, wearing sunglasses, acts as a mirror.Ready for 2022 World Cup - soccer hotels around the world complete stadium experienceWith the European and World Cups on the horizon, hotel brand marketing is raising the profile of properties. Football fans experience 24 hours of football in the form of a great match followed by an overnight stay in the hotel of their favorite player or club. The combination of a modern hotel and the football theme creates an ideal concept for innovative hotel brand marketing.