Holistic Content in SEO

In search engine optimization (SEO), creating and improving relevant content on websites plays an important role. One concept that is constantly discussed in the SEO industry is holistic or integrated content. The idea is to cover a topic on a single page from multiple perspectives in order to provide the best possible response to search queries. There are several reasons for using holistic content. At the same time, the best way to present content should be determined on a case-by-case basis. The following article takes a closer look at the benefits and risk factors.

Benefits of Holistic Content

In addition, the holistic content makes users stay longer on a page. This is not only because of the richer content, but also because of the quality of the information provided. When relevant content is available, there is no need for users to expand their search and visit other companies' sites. This leads to a stronger customer relationship between the user and the company. The user is convinced by the high quality and useful content and gains more trust in a company or brand. Because of this increased trust, the user is more likely to convert.

The Google search engine uses increasingly sophisticated algorithms and can now understand when different queries have the same intent. Holistic content can take advantage of this feature, for example with long-tail keywords. The term "long tail" refers to those types of queries that result from multiple keyword combinations. Due to the improved algorithms, long-tail keywords that are phrased differently but have the same search intent no longer yield different results, but are bundled by Google. As a result, related content and related keywords can be combined on a single page. A concrete example is the long-tail keywords "4 star wellness hotel south tyrol", "4 star spa hotel south tyrol", "wellness spa hotels south tyrol" and "wellness and spa hotel in south tyrol", where Google recognizes the same search intent despite the linguistic differences.

In addition, Google is increasingly taking user behavior and user signals into account when evaluating the quality of content. Creating high quality content that provides a tangible benefit to the user increases the chances of a good search engine ranking. Google judges content based on whether it is well received by users and whether they find what they are looking for. Metrics such as bounce rate, time on page, and number of page views are important evaluation criteria.

What To Look For In A Holistic Text

To ensure a good structure, it is important to use short and concise sentences, meaningful and interesting headings, and to avoid repetition. It is also important to keep the presentation clear and understandable. A table of contents, bullets, subheadings, and sub-headings can help provide a good overview. The entertainment value can also be increased by including various additional elements such as videos, photos or tables. At the same time, such elements serve to break up the text. Ongoing maintenance and optimization of the text also plays an important role. It is important to ensure that the information, findings and figures are always up-to-date.

A holistic text deals with many aspects of a topic and is therefore very extensive. There is a risk of creating unnecessarily long and confusing texts. Therefore, it is important to find a good balance between quality and length. The added value of the content should always be in the foreground and the information should be prepared in such a way that all relevant keywords on the topic are included, the reader can easily find the desired information and a pleasant reading flow is guaranteed. The goal is not to make the text as long as possible with as much information as possible, but to provide targeted and comprehensive information so that no questions about the topic are left unanswered.

When combining content on a website, it is also important to focus on the user experience. It makes sense to bundle search terms that overlap thematically. However, it is still necessary to create separate pages for different topics. In some cases, it may also be beneficial to split a topic and cover different aspects on different pages. This is especially true when texts are related in topic but differ greatly in various aspects, or when the individual sub-aspects are large and relevant enough to fill separate pages.

To convince users to visit the site, a unique selling point is also needed. The content should add value to the user and differentiate the site from the competition. The length also depends on the user's needs. Depending on the topic and the user's intent, it is important to consider whether a long, detailed answer or a short, concise fact is needed. In addition, more and more content is being consumed on mobile devices. Too much text can cause problems in this context, making it harder for users to find the information they are looking for.

Title tags and meta descriptions represent another limit to the scope of holistic content. Title tags are the snippets of text that appear in the title bar of the browser and as the headline of the page in search results, giving the user a first impression of the content. Meta descriptions also appear in Google search results. These are texts that summarize the content of the page in about 160 characters and help visitors understand what information they will find. Both elements are part of on-page optimization. Only one title tag and one meta description can be assigned to each target page. These must not be too general and should describe the topic sufficiently to give users enough information and incentive to visit the page. Conversely, the topic of a page should not be too broad.

Conclusion

Holistic content has many benefits and can help improve search engine rankings. It allows you to bundle related content and provide a better user experience with detailed and interesting landing pages. At the same time, it is important to consider how comprehensive the content should be on a case-by-case basis. This requires a good analysis of user behavior and the competition. At the end of the day, it is not the length of the text that matters, but the quality and added value for the internet user. When creating content from a search engine optimization point of view, it is therefore essential to provide high quality content.