In recent months, interest in the development of Artificial Intelligence (AI) has increased, especially thanks to large-scale language models such as ChatGPT. This technology has the potential to revolutionise and simplify everyday life. A practical example of this is making translating into any language easy.

As an innovative software company, ADDITIVE is now using AI-based subject lines for its newsletters to optimise its personalised marketing. This increases the open and click-through rates of newsletters and improves campaign performance.

The role of AI in creating personalised newsletter subject lines

Creating engaging subject lines for newsletter campaigns is a key factor in increasing open rates and campaign success. Until now, this has required a lot of experience and creativity. But thanks to advances in artificial intelligence, it is becoming easier and easier to succeed in this area.

Over the past few weeks, ADDITIVE has created a new feature to help hoteliers and marketers create newsletter subject lines. With the help of the new AI technology, the ADDITIVE+ NEWSLETTER tool can now quickly and efficiently find personalised subject lines that capture the interest of readers and lead to higher open rates.

How ADDITIVE - AI works

The ADDITIVE+ NEWSLETTER tool uses AI technology to generate multiple suggestions for attractive subject lines. These are specific to the content of the newsletter. Once the newsletter content has been created, hoteliers can select the best subject line for their newsletter campaign with just one click.

The AI analyses large amounts of text data to determine which words and phrases work best to engage guests and motivate them to open the newsletter. This results in higher open rates and better newsletter marketing performance.

Further ADDITIVE AI features in the pipeline

Newsletter subject lines are just the beginning. The goal is to develop further AI features in the ADDITIVE+ APPS that will add value to personalised hotel marketing. ADDITIVE is convinced that the integration of AI technologies into the innovative software world of ADDITIVE+ APPS will enable sustainable marketing success for the hotel industry. It will also raise online marketing to a new level for hoteliers and marketing managers in the tourism industry.