Personalized Newsletters for Targeted Guest Communication

Automated mailings and individual messages to the guest are not contradictory. The more personalized the content of a hotel newsletter, the more likely the guest is to make a booking. Families need a different approach than couples, summer guests are interested in different offers than ski vacationers, and communication with regular guests is different than with contacts who last stayed at the hotel three years ago.

With ADDITIVE+ NEWSLETTER, you can create the right list for each mailing with just one click. There is no need to upload contact lists or manually create address books to create targeted newsletters. The clearly arranged filters enable quick selection and thus efficient newsletter marketing and increased customer loyalty.

Advanced Filtering Options for Tailored Newsletters

ADDITIVE has now expanded the filter options in ADDITIVE+ CRM to allow even more combinations to meet the needs of hotels and their guests. It is now possible to filter by demographics such as language and country, as well as selecting by length of stay, booking lead time, booking period, and various criteria for past and upcoming stays, and much more.

For example, at the beginning of the year, which is the peak season for family bookings, a newsletter can be sent to all families who have spent at least one week in a hotel during the summer months in the last five years and have not yet made a reservation for the upcoming season. This use case demonstrates the potential of modern newsletter marketing to target guests and increase hotel occupancy.

We would be happy to provide you with a no-obligation consultation to explain how you can profitably use ADDITIVE+ NEWSLETTER in your hotel: