Lookalike Audiences make it possible to identify people who have a similar profile and are likely to have a similar interest in the hotel's offerings. This allows for precise targeting of ads to potential guests who have not previously engaged with the business, but are considered a promising audience due to their similarity to existing guests.

It's a good idea to update your Lookalike Audience periodically to ensure it continues to reflect relevant audience characteristics and interests. As your target audience's preferences and behaviors change, it makes sense to update your Lookalike Audience to ensure the best possible results.

The creation of a Lookalike Audience is based on a range of data available to Facebook. This includes information such as interests, demographic characteristics, and behaviors of the existing Source Audience. Facebook analyzes this data to identify similarities and patterns to create an audience that resembles these existing customers.

Although the term 'Lookalike Audience' is mainly associated with Facebook, other social media platforms also offer similar audience targeting options. Hotels can use similar techniques on platforms like Instagram or TikTok to effectively grow their audience.

A Source Audience is the existing target group on which a Lookalike Audience is based. The Lookalike Audience is similar to the Source Audience in terms of interests and characteristics, but expands the potential customer base.