A hotel marketing automation platform refers to the automation of marketing processes through specialized software solutions that help hotels implement their marketing measures in a targeted and efficient manner. By working with these platforms, hotel marketing activities such as email marketing, publications on social media and targeted data analysis can be automated.

The Use of Marketing Automation Platforms in the Hotel Industry and Its Advantages

In the hotel industry, marketing automation platforms enable hotels to combine several marketing measures centrally on one interface. In addition to reducing administrative effort, the platforms enable targeted data analysis: Guest data from the hotel property management system and online platforms is analyzed in order to then carry out personalized and automated online marketing activities. This type of communication results in stronger guest loyalty and therefore more bookings and revenue. The results achieved can then be transparently analyzed and used for continuous improvements.

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