ADDITIVE d. Ebner Matthias & Leiter Joachim OHG

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Glossary overview

Video Marketing

Video marketing is a marketing strategy that uses videos to promote a brand or business or to sell products and services. Various goals can be achieved with video marketing. It can introduce new brands, businesses, or products, increase sales, enhance brand awareness, or improve customer loyalty. In accordance with these goals, there are different types of videos. Tutorials show how to use a certain product while brand videos invoke positive emotions connected to a destination, business, or brand. The internet and numerous social media platforms - mostly the video-sharing site YouTube - are used to distribute this kind of content. Video marketing is a subdiscipline of online marketing and it helps to communicate effectively with a target audience.