Efficiency Through Smart Integration

Hotels are increasingly responsible for contacting (potential) guests in many different ways in order to successfully generate reservations. ADDITIVE's unique system uses data-driven online marketing to reach the right guest with the right message at the right time.

In this way, existing guest data is used in a timely manner to attract new guests and convert existing guests into regulars. Thanks to ADDITIVE's holistic approach, all marketing activities are optimally coordinated and lead to campaign success as a proven system. This enables hotels to maximize their revenue potential and make targeted use of their marketing budget.

Only through the data provided by a PMS (Property Management System) can each contact be targeted with messages relevant to them.

The use of guest information allows for specific customer targeting in online marketing.

Since December 2020, there is an interface between ADDITIVE+ APPS and the hotel software Casablanca. This means that ADDITIVE now offers all customers of the Austrian PMS provider a connection and thus the exchange of data for more comfort and precision when using ADDITIVE products.

Competitive Advantages Through Data Utilization in Hotel Marketing

The use of guest information allows for a targeted customer approach in online marketing. On the one hand, guest demographics such as age, country of origin and language are important for targeting marketing activities. In addition, booking behavior is analyzed and used to target customers. For example, newsletter recipients can be segmented and targeted with relevant content based on their interests. With just a few clicks, families who regularly spend their summer vacations at a hotel can receive an email with messages relevant to them, while couples who prefer wellness in the winter months can be contacted with tailored offers. These opportunities significantly increase the likelihood of bookings.

Automated marketing with A+ MARKETING AUTOMATION is also made possible by the use of guest data. Marketing actions are controlled by various guest contact triggers without manual intervention. These include, for example, visits to the hotel's own website. Even the fact that the guest booked his vacation exactly one year ago triggers a marketing activity.  For example, the guest will automatically receive a special offer for this year to motivate them to stay again.

Better Budget Management

Through the interface to the Casablanca hotel software, data is available at all times for marketing activities. This enables data-driven marketing actions to be initiated, resulting in efficient use of marketing budgets and high conversion rates.

Enhance Direct Marketing

The use of guest data for marketing purposes gives hotels a decisive competitive advantage in the market. (Potential) guests are reached continuously and in a targeted manner through various measures and channels. As a result, guests book directly with the hotel and are no longer dependent on online travel agencies (OTAs) such as booking.com.

Assurance of Marketing Success

Thanks to the data exchange between ADDITIVE and the PMS system, the success of a marketing campaign can be measured very precisely. It is important to note that not only are the classic metrics such as clicks and inquiries analyzed, but ADDITIVE is also able to determine the bookings that result from the marketing activities. This means that success is reflected in sales figures.

Casablanca Hotel Software

Since 1990, the property management system Casablanca Hotelsoftware has been offering intelligent IT solutions in a modular system to more than 2,000 hotel companies in Austria, Germany, Italy, and Switzerland. Especially, small and medium-sized hotels benefit from the intuitive user interface and the digitalization of complex processes. In addition, the first humanoid robot "CASAI", developed by Casablanca Hotelsoftware, provides support as a digital receptionist for everyday tasks.