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Glossary overview

Responsive Design

Armin Gögele, last updated on August 29, 2023


Responsive design refers to digital tools and possibilities to adapt website layouts to users’ (mobile) devices. The growing use of smartphones and tablets makes it necessary to develop responsive designs for websites.


Since screen sizes and resolution vary depending on the device, various elements such as texts, columns, and navigation are being designed flexibly in order to offer the best possible user experience on each device. Different input devices like a mouse or touchscreen, which lead to different actions like clicking or tapping and swiping, should also be considered when creating a responsive design.

Advantages of Responsive Design in hotel marketing

Frequently asked questions about Responsive Design in hotel marketing

Why is Responsive Design important for hotels?

 Responsive Design is crucial for hotel internet sites, as nowadays many potential guests conduct their accommodation searches on mobile devices such as smartphones and tablets. Adapting the internet site layout to different screen sizes and resolutions ensures that all content and information is presented in a clear and user-friendly manner. This helps ensure that visitors can easily navigate through the website, regardless of their device. A positive and smooth user experience on all devices increases the likelihood that potential guests will stay on the website, find information, and ultimately make bookings. Thus, Responsive Design is a key factor in optimizing online visibility, user interaction and conversion rates for hotels.

Does a responsive design help with search engine optimization (SEO)?

Responsive websites are preferred by search engines because they have a consistent URL format and can therefore be indexed better.

How do I create a Responsive Design?

Creating a Responsive Design for a website involves adjusting the layout and content so that it automatically adapts to different screen sizes and device types. This is achieved through special techniques in web development where the website looks and works equally well on mobile devices, tablets and computers. This requires the use of flexible structures and code elements that change depending on the screen size.