Armin Gögele, last updated on June 14, 2023
What is the bounce rate?
The bounce rate is a measure of the percentage of visitors to a web page who leave the page without taking any action or going to any other sub-pages. Such actions can be clicks, downloads, or time spent on the site.
Analysis programs such as Google Analytics are used to determine this value. The bounce rate is used as a metric to gain information about the relevance of website content.
What does a low or high bounce rate mean?
A low bounce rate indicates that the content is interesting and relevant to the users. If the bounce rate is high, adjustments to the website are necessary. Reasons for a high bounce rate can be technical, such as wrong or broken content, too long loading time, unattractive images or bad design.