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Glossary overview

Bounce Rate

Armin Gögele, last updated on June 14, 2023


What is the bounce rate?

The bounce rate is a measure of the percentage of visitors to a web page who leave the page without taking any action or going to any other sub-pages. Such actions can be clicks, downloads, or time spent on the site.

Analysis programs such as Google Analytics are used to determine this value. The bounce rate is used as a metric to gain information about the relevance of website content.


What does a low or high bounce rate mean?

A low bounce rate indicates that the content is interesting and relevant to the users. If the bounce rate is high, adjustments to the website are necessary. Reasons for a high bounce rate can be technical, such as wrong or broken content, too long loading time, unattractive images or bad design.


The most important questions about Bounce Rate

Why is bounce rate important in hotel marketing?

The bounce rate provides insights into how effectively website content engages visitors and encourages them to stay and interact.

How can a high bounce rate be reduced?

To reduce the bounce rate, it is important to address issues such as technical errors, improve the relevance and quality of content, optimize loading times, use appealing images and videos, and implement an attractive web design. Additionally, providing a good user experience and clear call-to-actions can help lower the bounce rate.

What role does the bounce rate play in search engine optimization (SEO)?

A low bounce rate can have a positive impact on search engine rankings, as it often indicates high-quality and relevant content.