The open rate of a newsletter is the number of recipients who have opened an email. A distinction is made between the total open rate, where all the opens of a single recipient are counted, and the unique open rate, where only the number of recipients who opened the email, but not the number of opens, are counted. The latter is calculated as follows
Unique opens : (number of recipients - bounces) * 100.
- ALPIANA RESORT success figures
- How the hotel automatically attracts regular guests
- How automated additional sales increase revenue
- Why no hotel should do without marketing automation
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Results of the ADDITIVE Search Lift Study: How Social Media Ads Boost Google Search Performance in Hotel Marketing
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Marketing Real Talk #2: AI in Hotel Marketing – Why Software Tools Alone Can't Replace Strategic Expertise
ADDITIVE+ NEWSLETTER: How Efficient Guest Communication Succeeds in the Hotel Industry
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Tourism Metropolis Rome: ADDITIVE Expands Its International Location Network
