The open rate of a newsletter is the number of recipients who have opened an email. A distinction is made between the total open rate, where all the opens of a single recipient are counted, and the unique open rate, where only the number of recipients who opened the email, but not the number of opens, are counted. The latter is calculated as follows
Unique opens : (number of recipients - bounces) * 100.
- ALPIANA RESORT success figures
- How the hotel automatically attracts regular guests
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- Why no hotel should do without marketing automation
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Family Hotel Laurentius: Achieving Over 90% Occupancy Through Innovative Marketing
Marketing Real Talk #1: ROI or ROAS in Online Marketing – What's the Real Difference?
