Creating an Online Marketing Newsletter
Creating an online marketing newsletter allows (potential) guests to be constantly informed about current promotions or events. Similar to other benefits of online marketing in the hotel industry, guest loyalty and hotel sales are improved. Data can be analyzed separately thanks to different campaigns and the ability to choose which newsletter subscribers to send emails to.
Automate online marketing with a newsletter system
With the right software, newsletter marketing is one of the most cost-effective and easy-to-use marketing options available to the hospitality industry. In addition, there are newsletter agencies in the hotel industry that can help with email marketing in general, but also specifically with creating a newsletter system. If hoteliers and hotel marketing managers have little experience in online marketing, the assistance of a hotel marketing agency can be useful.
- How Hotel Quelle achieved 453 additional reservations
- Practical tips for marketing automation in hotels
- Generate predictable reservations and attract new guests
- Increase the share of regular guests
The most important questions about online marketing newsletter
Can newsletter be automated?
Yes, with an appropriate software like ADDITIVE+ NEWSLETTER, automation is possible. For example, emotional email campaigns can be prepared in advance and sent to different recipients. With a newsletter system it is also possible to send personalized emails to specific guests.
How can I achieve better guest retention through newsletter marketing for hotels?
Through direct communication via email or newsletter marketing, and thanks to exciting content, guests who have subscribed to the hotel newsletter feel personally addressed. This in turn has a positive effect on guest retention. Therefore, hoteliers should make sure that their newsletter marketing is targeted, emotional and fascinating.
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