A newsletter is a digital medium that is sent regularly to one or more recipient lists via email. Newsletters are an effective tool for hotels for staying in contact with potential and existing guests, communicating special offers and constantly building guest loyalty. Content can include information about events, new developments at the hotel, exclusive offers as well as vouchers.

The Importance of Newsletters for Hotels

For Hotels, a newsletter is particularly valuable for strengthening loyalty with existing guests and for attracting new guests. With regular and personalized emails that are tailored to the respective recipient group, hotels can specifically increase bookings in their own business. Well-designed newsletters with truly relevant content ensure that the hotel remains top of mind for recipients, and therefore increases the likelihood of future bookings.

The Segmentation of Newsletters for Hotels

By segmenting the recipient lists of hotel newsletters, hotels can ensure that the content sent is relevant to the respective groups and can therefore increase open rates and interactions with the newsletter. This in turn increases the likelihood that potential or existing guests will make a booking. During segmentation, a hotel's newsletter contacts are divided based on a variety of criteria, such as specific interests or demographic data. The segmentation serves as the basis for targeted newsletter content and individual recipient groups.

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