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Glossary overview

Meta title

also known as title tag

Armin Gögele, last updated on August 16, 2023


A meta title (or title tag) is an element in the head section of the HTML code that defines the title of each individual page of a website. This is both called by web browsers and used to display the page in the search engine results pages (SERPs) of search engines such as Google.


The meta title represents an important factor for Google in assessing the relevance of an Internet page for a particular search query. Therefore, the optimization of the meta title is one of the most important measures of on-page optimization, where a high effect can be achieved with little effort.

Advantages of the optimized meta title


The meta title plays a crucial role in hotel marketing, as it is the first opportunity to target potential guests and attract their attention in search results. Accordingly, a well-optimized meta title with relevant keywords and appealing description can increase the hotel's visibility, boost the click-through rate and ultimately lead to more qualified traffic to the website. The precise presentation of the page content in the meta title also increases user trust, as they know exactly what to expect on the website.

Frequently asked questions about meta-title in hotel marketing

What is the meta title?

 The meta title defines the 'name' of a web page, and search engines display it in search results.

Can the meta title improve the visibility of my hotel?

 An optimized meta title with relevant keywords and appealing information can help your hotel website become more visible in search results. This can pique users' interest and encourage them to click on the link and visit your website.

How long can the meta title be?

 It is recommended to keep the meta title under 60 characters, as longer titles can get truncated in search results.

What mistakes should be avoided in Meta Titles?

 Meta titles should avoid unnecessarily long titles, as well as the absence of relevant keywords. They should also clearly and accurately reflect the content of the page to meet user expectations. It is important to avoid duplicates and ensure that each meta title is unique. Likewise, keyword stuffing and empty phrases like 'welcome' should be avoided.