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Glossary overview

Meta Search Engine

Armin Gögele, last updated on August 11, 2023


The essential feature of a meta search engine is that it forwards a search query to several conventional search engines at the same time and then collects and processes the most suitable results. To do this, meta-search engines take into account a number of criteria, such as evaluating the quality of the results, their order, sorting out duplicates, creating groupings and rendering them accordingly.


Unlike conventional search engines, meta-search engines do not have their own index of websites, but draw on the databases of other search engines. They evaluate and sort the results they receive to provide the user with the most relevant and best results.


This process is much more complex than searching in a simple search engine, which is why there can be time differences. Nevertheless, the results are far more precise.

Advantages of using meta search engines in hotel marketing:

  • Time saving: travelers can compare hotel offers from different platforms at the same time, without having to search each site individually.
  • Price comparison: meta search engines show prices from different booking sites, allowing guests to find the best deal.
  • Transparency: travelers can see availability and prices directly on the meta search engine's website, making booking decisions easier.
  • Better decisions: By directly comparing prices and offers, travelers can make informed decisions.
  • Optimizing the booking experience: meta search engines facilitate the booking process by allowing users to go directly to the booking page of the selected hotel.


In hotel marketing, meta search engines enable efficient searching for hotel offers from different booking sites and provide users with a clear presentation for quick decision-making.

Frequently asked questions about meta search engines in hotel marketing

Frequently asked questions about meta search engines in hotel marketing
What are some well-known meta search engines for hotel marketing?

Well-known hotel marketing meta search engines include Google Hotel Ads, Trivago and TripAdvisor.

How can hotels publish their offerings on meta search engines?

Hotels can ensure that their offers appear in meta search engines by registering with the relevant platforms and submitting their hotel information and prices. This allows the meta-search engines to index the listings and display them to users for relevant searches. By working closely with the platforms and optimizing your offer presentation, you can increase your chances of being prominently displayed in the search results.

Does positioning in meta search engines affect ranking in traditional search engines?

Positioning in meta search engines usually has no direct influence on the ranking in conventional search engines such as Google.

How are the results in meta search engines sorted?

Results in meta search engines are often sorted based on a number of factors, including price, reviews, availability and location. The exact algorithms may vary from platform to platform.