Armin Gögele, last updated on 27.04.2022
What is Search Engine Optimisation (SEO)?
Search engine optimisation (SEO) is the process of improving your ranking on search engines such as Google and Bing. SEO is used to increase visibility so that, for example in the hotel industry, potential guests find the hotel's website for specific search queries.
Benefits of SEO support
Search engine optimisation is a comprehensive marketing activity that is fully managed by an SEO agency. There are no advertising costs associated with organic search engine optimisation and SEO is a medium- to long-term activity. Professional SEO support includes all relevant optimisation measures for the hotel. In addition, targeted search engine optimisation will reduce the bounce rate of visitors, thereby improving the search engine algorithm's ranking of the hotel website.
Hotel SEO Agency - Measures and Goals
An SEO agency helps hoteliers to achieve good search engine rankings, ideally in the top positions on Google for certain keywords.
With the following measures, an SEO agency achieves the goal of making it faster and easier for potential guests to find the hotel website:
- Keyword research, combined with the creation of relevant content.
- Optimising the website in terms of loading time and overall user experience
- Establishing backlinks and internal links on the website
- Adjustments to meta descriptions, title tags and alternative text for images
- Onpage and offpage optimisation
Top questions about SEO support for hotels
Why is SEO important for hotels?
Many hotel guests use search engines such as Google to find out about different hotels in the area. In order to stay competitive, it is important to be found by searchers through a good ranking.How do I get a good ranking on Google?
SEO has two components: Onpage optimisation and Offpage optimisation. In order to achieve a good ranking, aspects such as page load time, meta descriptions and title tags, as well as relevant content, must be taken into account in order to ideally land as a snippet in the search results list (SERP).<