Internet marketing, or online marketing, focuses on marketing hotels through social media, search engines and the hotel's own website. Methods such as search engine optimization or even PPC (paid advertising) marketing are used. Online marketing methods are often superior to traditional marketing methods, especially when it comes to targeting and optimisation.

Thanks to the digital age, more and more people can be found and targeted in social media or on the internet in general. In some cases, very detailed user profiles can be created that reflect the interests and demographic values of potential guests. Thanks to these very precise values, internet marketing can be used to target one's own audience very precisely, which leads to more bookings, especially in tourism.

For hotel marketing, platforms such as Google, TikTok, Instagram and Facebook are particularly useful in the tourism industry to get in touch with the target audience.