Armin Gögele, last updated on June 13, 2023
Definition of Bing Marketing
Bing marketing refers to advertising activities on Microsoft's Bing search engine. Bing offers an alternative to Google and is the second-largest search engine in Germany. This makes Bing interesting for online marketing in the hotel industry, and there is less competition than on Google.
How it works
Like Google Ads, Bing allows you to place targeted ads in the search engine (SEA) to reach new guests. Keywords relevant to the hotel can be booked in order to reach the target audience. Retargeting also plays an important role in Bing marketing. Guests who have already visited the hotel's website can be targeted with ads. Bing Marketing can also be used in conjunction with other Microsoft products such as LinkedIn.