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Glossary overview

Bing marketing in the hospitality industry

Armin Gögele, last updated on June 13, 2023

Definition of Bing Marketing

Bing marketing refers to advertising activities on Microsoft's Bing search engine. Bing offers an alternative to Google and is the second-largest search engine in Germany. This makes Bing interesting for online marketing in the hotel industry, and there is less competition than on Google. 

How it works

Like Google Ads, Bing allows you to place targeted ads in the search engine (SEA) to reach new guests. Keywords relevant to the hotel can be booked in order to reach the target audience. Retargeting also plays an important role in Bing marketing. Guests who have already visited the hotel's website can be targeted with ads.  Bing Marketing can also be used in conjunction with other Microsoft products such as LinkedIn.

Top questions about Bing marketing in the hotel industry

Why use Bing for hotel online marketing?

Bing should be used in online marketing because it is an alternative to Google and reaches new guests through this platform. Bing is the second largest search engine in Germany.

Why should I use Bing in my hotel marketing?

Bing offers an online marketing opportunity to benefit from less competition and potentially lower cost per click.

What advertising formats are available on Bing for the hotel industry?

There are several advertising formats available on Bing for the hotel industry. Text ads, enhanced text ads, product ads and remarketing ads can be used to attract new guests to the hotel.