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Glossary overview

Microsoft / Bing Ads

Armin Gögele, last updated on August 17, 2023


Microsoft Advertising is a search engine marketing platform from Microsoft that enables advertisers to place ads in search engine results. This allows them to increase their online visibility and drive targeted traffic to their websites.


Similar to the well-known Google Ads platform, Microsoft Advertising works on a pay-per-click basis, with similar features and procedures.


While Google Ads covers a large part of online search in America and Europe, Microsoft's Bing search engine accounts for about 10%. Bing Ads, which is part of Microsoft Advertising, also uses partner platforms such as Yahoo, AOL and Ecosia, as well as the gaming platform Xbox Live. This makes Microsoft Advertising a useful addition to classic Google Ads campaigns.

Advantages of Microsoft Advertising in hotel marketing

  • Broader audience: Microsoft Advertising reaches users of Bing, Yahoo, AOL, and Ecosia, which appeals to a wider target group.
  • Less competition: With fewer advertisers using Microsoft Advertising, it can lead to lower click costs and more visibility.
  • Alternative audiences: Microsoft Advertising can reach specific audiences that may search on Bing but not Google.
  • Easy transfer from Google Ads: Campaigns from Google Ads can be imported into Microsoft Advertising with relative ease.
  • Integration with Microsoft platforms: Integration with Microsoft products such as Xbox Live gives advertisers access to a diverse audience.
  • Local search: Microsoft Advertising is often popular for local searches, which can be beneficial for hotels targeting regional guests.
  • Targeted ad extensions: Microsoft Advertising offers ad extensions that allow you to add additional information such as location details, call buttons, or links to specific pages to increase the chances of clicks and conversions.

Frequently asked questions about Microsoft Advertising in hotel marketing

What are the benefits of Microsoft Advertising for hotels?

 Microsoft Advertising allows hotels to target a broader audience, face less competition, reach alternative audiences, and benefit from integration with Microsoft platforms. In addition, existing Google Ads campaigns can be transferred with relative ease.

What is the difference between Microsoft Advertising and Google Ads?

 Microsoft Advertising is Microsoft's ad platform that serves ads on Bing, Yahoo, AOL and other partner sites. Google Ads, on the other hand, is Google's platform that serves ads in Google search results and on partner sites.

What are the advantages of Microsoft Advertising compared to Google Ads?

 Microsoft Advertising can offer less competition and lower click costs.

Can I transfer my existing Google Ads campaigns to Microsoft Advertising?

Many elements of your Google Ads campaigns can be imported into Microsoft Advertising with relative ease.

Is Microsoft Advertising only suitable for certain industries?

 Microsoft Advertising can be used effectively for a variety of industries, including hotel marketing, to generate targeted traffic.

What kind of ad formats are supported by Microsoft Advertising?

 Microsoft Advertising supports a variety of ad formats, including text ads, image ads, video ads, and carousel ads. This allows hotels to present their offers in a variety of formats in an appealing way.