SEA stands for "Search Engine Advertising" and refers to advertising on search engines such as Google or Bing. Such advertising is the placement of campaigns, often on specific keywords, which are intended to appear in the search engine results list. This way you get more hits on your website and through the optimization of search engine advertising you get more visitors and prospects for your offer.

Advantages of SEA optimization

By optimizing search engine advertising, you get better results in the ads and still have full cost control. If the ad is competitively optimized, you will get good placements on the results pages of the search engines and consequently generate more visitors.

An online advertising agency can usually see at a glance how the SEA measures can be optimized to improve the success of the ad in the short and medium term. In the hotel industry, room reservations can be directly linked to Google, so that SEA optimization also leads to direct sales.

SEA Optimization with Google Ads

Google Ads enables keyword-based ads that target streams of traffic from specific search queries. Setting up an ad account is intuitive, and ads start appearing immediately. Regular adjustments to the keywords in the ads target them for the best possible results. Google Ads lets you test what works best with multiple campaigns, so no advertising budget is wasted.

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