The use of vouchers is an essential marketing tool for hoteliers: They increase the hotel's revenue and therefore its profit in several ways.
Engage guests with value-added services
Vouchers are used in a variety of situations:
- Satisfied guests want to inspire their environment of a hotel in which they have stayed several times
- The environment of satisfied guests decides to give a voucher because it knows that this hotel is one of the favorites of the presentee
Voucher marketing increases revenue, and not just when the hotel sells voucher online. Of course, it's nice when voucher sales bring in money. A positive onsite experience will inspire the redeemer and make them a repeat customer. It is essential that the guest experience and communication are optimal. As a result, there is a high likelihood that additional services will be consumed. This can happen either by the guest deciding to upgrade on the spot through a pleasant check-in experience when redeeming the voucher, or by booking additional add-ons such as a massage, day trip, meal, or other. The best part of travel is sharing the experience with someone else. As a result, many voucher recipients choose to bring along additional people and pay the appropriate surcharge for their stay.
Vouchers can bring double profit
There is immediate liquidity because the sale of the voucher brings immediate
immediate revenue. If the voucher is not redeemed later, which is quite possible, the hotel has received the money. However, the hotel will not provide the service.
Thus, money has been paid for a service that did not take place. Voucher marketing has a high potential for additional sales. Many hotels underestimate this potential and let it go to waste.
immediate revenue. If the voucher is not redeemed later, which is quite possible, the hotel has received the money. However, the hotel will not provide the service.
Thus, money has been paid for a service that did not take place. Voucher marketing has a high potential for additional sales. Many hotels underestimate this potential and let it go to waste.
Vouchers have to work
The most important thing for successful voucher marketing is to make it as intuitive as possible for guests:
- The purchase: Purchasing hotel vouchers must be easy. On the one hand, it must be easy to find on the website, and on the other hand, it must be easy to use. Extensive payment options and easy shipping increase the guest's willingness to buy.
- The redemption: Many hoteliers underestimate this point as well. Cumbersome terms and conditions prevent guests from redeeming their vouchers. This is a waste of further potential, because such vouchers can turn potential guests into actual visitors, because they had to spend little or no money on their stay.
ADDITIVE supports hoteliers in the implementation of data-driven voucher marketing. Contact us now for a free consultation.
