Hotel newsletter marketing: Gain a competitive edge with personalized design, user-friendly templates and targeted delivery.

Newsletter Software for the Hotel Industry

ADDITIVE+ NEWSLETTER offers hoteliers several key advantages over other newsletter tools. In short: all the convenience of a modern and user-friendly application combined with innovative features tailored to the hotel industry.

In the course of developing ADDITIVE+ NEWSLETTER, the development team took many inputs from hotel customers and implemented them with customized solutions. Hoteliers and front desk staff have free access to personalized newsletters that perfectly match their own corporate design. The new newsletters are unmistakable and stand out from other hotel newsletters. This helps to increase brand recognition and guest loyalty, resulting in more bookings and purchases.

Users can now create different templates for different seasons (winter is dominated by different design elements than summer) or occasions (sales newsletter vs. survey newsletter). Another plus for those who run multiple hotel or
restaurants, the update provides a well-designed newsletter template for each business to choose from, without the hassle of switching accounts. This allows you to create campaigns quickly and easily with just one click.

Branch-specific segmentation for more success in hotel newsletter marketing

To ensure that the hotel newsletter reaches the right (potential) guests, ADDITIVE+ NEWSLETTER users work with segmentation variants thanks to the link with ADDITIVE+ CRM (Customer Relationship Management). This means that (potential) guests are divided into different groups, which are addressed individually or in combination. In addition to the well-known classifications according to demographics, geography, season (winter vs. summer vs. peak season guests) or interest-based characteristics (culinary, wellness, etc.), reservation information is particularly exciting. Factors such as length of stay, number of previous stays (regular vs. one-time guests), booking lead times or upcoming stays are unbeatable ways to target individuals, especially in combination with the groups mentioned above.

An example use case: At the beginning of the year (peak booking period for families), a newsletter is sent to all families who have stayed at the hotel for at least one week during the summer months in the last five years and have not yet booked.

Thanks to ADDITIVE+ CRM, this is done with just a few clicks, without complicated address uploads or manual creation of address books. Read more about the possibilities of guest segmentation in this article.

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Conclusion

By using the ADDITIVE+ NEWSLETTER software, hoteliers can easily and cost-effectively improve their newsletter marketing and achieve more bookings and additional revenue in the long term. As a hotel marketing and email marketing agency, ADDITIVE also supports leading tourism companies in the development of innovative hotel newsletter concepts and content for email marketing, which pay off for the long-term success of the hotel.