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Glossary overview

Hotel Marketing Video

Armin Gögele, last updated on May 08, 2023

Effective hotel marketing with video content

Hotel marketing videos are an effective way to target potential guests and generate interest in a hotel. Videos provide a visual and emotional component that showcases a hotel's special features in an appealing way. A hotel marketing video can cover a wide range of topics, such as rooms, surroundings or bar and restaurant offerings. It can be a short video to be posted on social media or the hotel's own website, or a longer video suitable for YouTube, for example.


Benefits of video in hotel marketing

Through video marketing, guests can experience the atmosphere of the hotel and get an idea of what to expect during their stay. Guests can experience the ambience of the hotel in an emotional way before making a booking. At the same time, guests get an overview of the hotel's services, which in turn influences their booking decision. Another advantage of video is its vitality. Attractive and high-quality videos have a wider reach and can help attract new guests.

Top questions about hotel marketing video

What is video marketing?

Video marketing is a type of marketing that uses video to promote or showcase hotel products and services across multiple channels.

Why video in marketing?

Video in marketing is effective because it provides a visual and emotional component that increases guest engagement and creates better guest retention.

Why is video marketing the future?

Video marketing is becoming increasingly important as the demand for video increases due to its effectiveness and accessibility. The content of the videos is more easily recognised due to its emotional nature, thus strengthening the emotional connection to the brand.