Armin Gögele, last updated on August 31, 2023
Employer branding is the process of strengthening a company, in this case a hotel, as an attractive employer. The development of a strong employer brand is a central element. This not only has an external effect (attracting potential applicants), but also an internal effect (long-term employee retention).
This requires an analysis of the hotel's own brand:
- What does the hotel stand for?
- Who stands behind the company - as an employer, as a team?
- What are the company's values and culture?
- What added value does the hotel offer to (future) employees?
These benefits, also known as EVP (Employee Value Proposition), include more than just compensation and advancement opportunities. It also includes benefits such as housing, food, flexible working hours, career and training opportunities, and the general working atmosphere.
Employer branding is therefore animportant component of human resources marketing for hotels and for successful recruiting campaigns. Unlike the latter, employer branding is an ongoing, year-round process.
Benefits of employer branding in hotel marketing
- Attraction of skilled employees
- Employee retention
- Competitive advantage
- Efficient recruiting
- Motivated employees