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Glossary overview

Hotel Agency

Armin Gögele, last updated on December 28, 2022

Agencies as Marketing Partners for Hotels

An agency can be a valuable marketing partner for hotels. They have the expertise and resources to help hotels market their services, offerings and image. By working with an agency, hotels can increase their visibility and awareness and attract more guests. The agency can work both online and offline, implementing different marketing activities as needed.


Online Marketing for Hotels

There are many ways that agencies can help hotels increase their visibility and attract new guests, especially in the area of online marketing. Some of the most important online marketing efforts for hotels include


  • Website development and optimization:
    Agencies have the expertise to develop and optimize a user-friendly and attractive website for hotels. They can use SEO tools and techniques to improve the site's visibility in search engines and generate more traffic.
  • Social media marketing:
    Agencies can help hotels maintain and grow their social media presence on sites such as Facebook, Instagram and Twitter. For example, they can create and publish posts and promotions to increase hotel awareness and attract new guests.
  • Email Marketing:
    Agencies can help hotels build email lists and create and send personalized email campaigns. For example, they can create and send newsletters to specific audiences to increase the hotel's booking rate.
  • Online advertising:
    Agencies can help hotels create and run online ads on platforms like Google Ads or Facebook Ads. They can define target audiences and budgets, and measure the effectiveness of the ads to maximize ROI

The most important questions to ask about a hotel agency

What is a hotel agency?

A hotel agency is a company that helps hotels with their marketing activities. Agencies have the expertise and resources to help hoteliers develop and implement marketing strategies. They offer a variety of services based on the needs and goals of the hotel.

Can a hotel agency offer customized marketing packages?

Yes, agencies for hotels can offer customized marketing packages based on the specific needs and goals of the hotel. For example, they may offer a combination of services such as website development, social media marketing, and email marketing to increase the hotel's online visibility and attract new guests.

How does a hotel agency work?

Agencies typically work by providing services on behalf of clients. They usually work with a permanent team of people who have the necessary skills and experience. Agencies may also bring in external service providers when necessary to provide services. Clients hire the agency to do a job and pay a fee or commission.