Armin Gögele, last updated on 08.03.2023
What does an online marketing agency do for a hotel?
An online marketing agency is the general term for an agency that takes care of online marketing. In the hotel and tourism industry, this can include various aspects of marketing. No matter what hotel marketing strategies are used online, in most cases the online marketing agency for the hotel personally supports the hotelier.
Online marketing for hotels offers the opportunity for automated guest acquisition and increased reach. However, you need to know which marketing methods can be used successfully in the hotel industry. These include social media advertising, email marketing, search engine optimization and search engine advertising. The different channels can be used in combination to reach different target audiences and encourage them to make room reservations.
What should I look for when choosing an online hotel marketing agency?
When choosing an online hotel marketing agency, it is important to look at the experience and references of the agency, as well as the existing competencies. You should also consider the type of services and advice you require, as well as the agency's transparency and reporting. Finally, pricing and budget also play a role in choosing the right online marketing agency.
The most important questions about hotel online marketing agency
What is online hotel marketing in general?First and foremost, hoteliers use online hotel marketing to attract new guests and increase revenue. However, other goals may include securing market share or increasing awareness of the hotel. Ultimately, however, all online marketing methods have the goal of marketing the hotel more successfully. Therefore, online marketing for hotels includes a highly relevant goal of performance marketing. Based on this, marketing aspects such as SMA, SEO, SEA or newsletter marketing for hotels are used to achieve this goal.
How do I get a good conversion rate for my hotel rate?Many hoteliers tend to focus on increasing occupancy. To maintain a good conversion rate, it's important to keep an eye on the big picture. By evaluating and analyzing the results of an ongoing hotel internet marketing campaign, the hotel can find out what is working well. Continuous testing and optimization ensures that new campaigns that work well are found on a regular basis and that the hotel's own conversion rate is improved in the long term.
What are the benefits of working with an online hotel marketing agency?Working with an online hotel marketing agency offers the benefits of professional support and advice, effective use of marketing channels and an increase in the hotel's occupancy rate and revenue.
How do I choose the right hotel online marketing agency?When choosing the right online marketing agency, hoteliers should pay attention to the agency's competencies and references, as well as a transparent way of working. Specialization in the hotel industry is also an important consideration.