Fachbeitrag

Off | Paris

1 min
15 June 2023
The Off Hotel in Paris on the Seine at sunset, with a large bridge in the background.

Off | Paris

Play video

The OFF Hotel in Paris offers an extraordinary hotel experience directly on the Seine. This floating boutique hotel delights guests with its urban flair and unique views.

Floating Hotel with Urban Lifestyle

The Off Hotel in Paris appeals to its target group with a novel and special concept. The hotel floats on the Seine, far from the noise of the city, yet embodies the urban experience that travelers expect from a city vacation. As a 4-star hotel, Off Hotel on the Seine offers guests a stay with a difference. On the deck, there is a pool in the middle of the hotel bar, which is especially appealing to nightlife enthusiasts.

Clear target group approach in the hotel area

From this special hotel concept, it is easy to see which guests the Off Hotel hotelier wants to attract. The hotel is rather small due to its location on the river, but impresses with rooms and suites overlooking the Seine. The hotel's bar and pool are especially popular with younger guests. In this way, the Off Hotel deliberately integrates itself into a unique place of Parisian nightlife, without putting guests directly on the street. The Off Hotel concept is aimed less at families looking for the classic wellness and all-inclusive vacation, and more at young and older people who love adventure and have a sense of extravagance.

Extravagant luxury meets a unique hotel concept

The hotel is an innovative blend of modern, futuristic luxury design and the classic, romantic ambience of the city of Paris. Floating hotels are more commonly associated with small houseboats or large cruise ships. As a classic boutique hotel, the Off creates a new combination in the hotel industry that is so popular with guests that the hotel is often booked out months in advance.

Images: Off Hotel, Paris

Best Practices, Know-How and Success Stories: More Articles to Discover

Results of the ADDITIVE Search Lift Study: How Social Media Ads Boost Google Search Performance in Hotel Marketing

Watch video
Read article
by David Weitlaner
May 2026

Marketing Real Talk #2: AI in Hotel Marketing – Why Software Tools Alone Can't Replace Strategic Expertise

Watch video
Read article
by Julia Hartig
April 2026

Exclusive Travel Data as a Competitive Advantage in Hotel Marketing

Watch video
Read article
by Alexander Mayr
April 2026

ADDITIVE+ NEWSLETTER: How Efficient Guest Communication Succeeds in the Hotel Industry

Watch video
Read article
by Peter Putzer
April 2026

Tourism Metropolis Rome: ADDITIVE Expands Its International Location Network

Watch video
Read article
by Stefan Hellweger
March 2026

How Social Media Influences Google Search: The "Search Lift Study" for Leisure Hotels

Watch video
Read article
by David Weitlaner
March 2026