Fachbeitrag

L'oscar | London (United Kingdom)

1 min
06 March 2019
Cozy room at the L'oscar Hotel in London, featuring plenty of comfortable armchairs, soft lighting, and bookshelves in the background.

L'oscar | London (United Kingdom)

Play video

L'Oscar London is setting new standards in hospitality with creative concepts and exceptional design. Discover how hoteliers can incorporate such innovative approaches into their own strategies to create a distinctive guest experience.

Luxury in a former church building

"Decadence by Design" is the slogan that the 5-star boutique hotel L'oscar, which opened in London last year, is using to attract guests who love luxury and are looking for a special place to stay: in a converted church. The location alone is unusual for this concept: L'oscar is housed in a former Baptist church in the heart of the trendy Holborn district. French architect and designer Jacques Garcia (Hôtel Costes in Paris, La Mamounia in Marrakech and The NoMad in Los Angeles, among others) is responsible for the interiors in his usual extravagant and lavish manner, characterized by baroque opulence. The public areas and 39 rooms and suites are adorned with hundreds of Lalique butterflies and birds, peacock feathers on the cabinets, and a seven-story crystal chandelier in the stairwell. Golden silk, purple velvet, theatrical Victorian opulence in the spirit of the hotel's namesake, British writer Oscar Wilde, whose famous quote, "Every saint has a past, and every sinner has a future," is ubiquitous.


In the hotel's restaurant, the Baptist Bar + Grill, located in the former chapel under a soaring glass dome, celebrity chef Tony Flemingum takes care of guests. The centerpiece of the café is the backlit Onyx Bar.

For more details and information, please visit the Hotel L'oscar website.

Best Practices, Know-How and Success Stories: More Articles to Discover

Family Hotel Laurentius: Achieving Over 90% Occupancy Through Innovative Marketing

Watch video
Read article
by Armin Gögele
September 2025

Marketing Real Talk #1: ROI or ROAS in Online Marketing – What's the Real Difference?

Watch video
Read article
by David Weitlaner
August 2025

Marketing Real Talk: The new series for more clarity in Hotel Marketing

Watch video
Read article
by Joachim Leiter
August 2025

Seamless Connection to Oracle Opera Cloud: New PMS Interface Available

Watch video
Read article
by Peter Putzer
July 2025

Simple, Intuitive, Successful: voucher Marketing For Hotels

Watch video
Read article
by Matthias Ebner
May 2025

Avoid These Mistakes in Hotel Marketing to Save Costs and Maximize Success

Watch video
Read article
by Joachim Leiter
January 2025