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Glossary overview

Software as a Service

short SaaS

Armin Gögele, last updated on August 30, 2023


Software as a service (or SaaS) is a part of cloud computing. It refers to a model in which software and IT infrastructure are delivered as an integrated service by an external provider. The SaaS software is usually accessed via an internet browser.


Saas software is typically paid using a subscription fee while there are no maintenance and support costs since the web-based application is hosted, supported, updated, and maintained by the service provider. This is the main difference between SaaS and traditional license models: instillation, IT infrastructure, and upgrades do not have to be handled by the customer but are managed by the service provider. Therefore, the customer does not pay a software license but a usage fee.

Advantages of SaaS in hotel marketing

  • Scalability and flexible availability
  • Automatic updates
  • Low total cost and administrative overhead
  • Easy access

Frequently Asked Questions about SaaS in Hotel Marketing

What are examples of SaaS in hotel marketing?

Examples of SaaS applications in hotel marketing are online booking systems, guest review platforms or CRM software.

Why should I use a SaaS in the hotel?

The use of Software as a Service (SaaS) in the hotel industry offers numerous advantages, including low initial investment, flexible scalability, easy access via the Internet from various devices, automatic updates and less administrative work. This allows hotels to focus on their core business while making efficient use of modern technologies and solutions.