Armin Gögele, last updated on November 08, 2023
Increase Occupancy with Online Hotel Advertising
Online advertising for hotels is synonymous with online marketing and is part of many marketing strategies in the hotel industry. Online advertising is usually placed to increase occupancy and revenue, as it offers many opportunities to increase awareness. It also increases the accessibility of different target audiences due to a wider reach that can be increased through different channels. Overall, online advertising increases the general awareness of a hotel.
Opportunities for Online Advertising in the Hospitality Industry
Online marketing should be used specifically to brand and increase awareness of the hotel. This includes a good hotel website, but also an appropriate landing page as a basic requirement for good online marketing in the hotel industry. A landing page is a sales-optimized page to which advertisements are redirected. It is even more relevant for online marketing than the hotel's own website. In general, however, it can be said that a professional online presence is a great advantage over the competition. Another important way for hotels to advertise online is through social media. Staying in touch with one's own target group ensures closeness and sympathy, and potential guests experience a familiar, professional interaction.
The customer journey in online hotel marketing
By paying attention to the customer journey, a hotelier can significantly increase their visibility and awareness. This is because a potential guest usually goes through several touchpoints with the hotel online. Here is a possible example: A potential guest is planning the upcoming summer vacation and sees a post on Instagram/a video of the hotel on Tiktok, or searches for the vacation region on Google. Later, he reads a post or reviews about the hotel on Google and decides to book. That's why it's important to actively engage in content marketing on as many meaningful platforms as possible to get the best visibility and stay in the mind of the potential guest.