Armin Gögele, last updated 03/14/2023
Definition Hotel Distribution 3.0
Hotel distribution has changed significantly in recent years. The term "hotel distribution 3.0" describes the use of modern technologies such as artificial intelligence and machine learning, as well as aligned distribution channels in hotel distribution to increase occupancy and maximize revenue.
How can hotels successfully implement hotel distribution 3.0?
Successful implementation of hotel distribution 3.0 requires thorough planning and strategy in the hotel. It is important to understand the target group and its booking behavior and to select and optimize the distribution channels in a targeted manner. Regular analysis and adjustment of the strategy is also necessary to remain successful in the long term.
What advantages does hotel distribution 3.0 offer?
By using modern technologies and sales channels in hotel distribution 3.0, hotels can achieve higher occupancy rates and revenues. Guests benefit from an easy booking experience and quick availability check of hotel rooms. The management of bookings and availability is also simplified through the use of technologies and systems.