Sara Keller Pircher and her family are hosts at Active Family Spa Resorts Stroblhof. Since 2019, the hotel has been using ADDITIVE's data-based online marketing system, including marketing automation software.
- over € 4.1 MM Reservation turnover and added value
- yearly 1920% ROI achieved in digital marketing
- over 1,500 Reservations in just one year
In the video, host Sara Keller Pircher reports on how the hotel resort is marketing 100% measurability achieved, uses valuable marketing budget in the right places and is increasingly increasing workload.
Thanks to the advanced marketing system, the Stroblhof Active Family SPA Resort can use its guest data for marketing. The successes in just one year? Around 1,500 reservations, 68% new guests and over 19€ in reservation turnover and added value per euro invested.
“We only spend money where it has been proven to generate high returns. That was and is a real game changer in online marketing for our hotel.”
Systematic Revenue Growth:
How the Stroblhof Resort measures marketing success in reservations
- The results of the marketing campaign at Stroblhof Resort
- 7 success factors for data-driven hotel marketing
- Specific tips on how to systematically generate revenue
- Make guest communication effective and predictable