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Glossary overview


Armin Gögele, last updated on August 17, 2023


In marketing, monitoring refers to the observation and analysis of certain marketing processes and marketing measures. In search engine optimization, monitoring is used to check the position of websites in the search results of Google and other search engines after keyword optimization of the content. Monitoring tools are used for this purpose, which provide the analysis on demand at defined time intervals (hourly, daily or weekly).


In addition to search engine optimization, the field of social media marketing also uses monitoring to make improvements. In social networks, online conversations and discussions about a specific product, service or person are monitored in order to gain important insights for the further course of the campaign.

Advantages of monitoring in hotel marketing

  • Real-time feedback
  • Improved guest experience
  • Competitive analysis
  • Identification of trends
  • Effective crisis management
  • Optimization of online presence
  • Adaptation of marketing strategies

Frequently asked questions about monitoring in hotel marketing

Why is monitoring important in hotel marketing?

 Monitoring allows hotels to manage their brand's reputation, leverage guest feedback, identify trends, analyze competitors, and adjust marketing strategies in real time. By monitoring online conversations and reviews, hotels can effectively respond to guest behavior and optimize their offerings to build a strong presence on multiple platforms and increase guest satisfaction.

What tools are used for hotel marketing monitoring?

 Common tools include social media monitoring, online reputation management, Google Analytics, keyword tracking, email marketing analytics, website analytics, and competitive analysis tools. By using these tools, hotels can optimize their performance and better target their marketing efforts.

What information should be included in monitoring?

 When monitoring hotel marketing, relevant information such as social media interactions, guest feedback, online reviews and website traffic should be included. Conversion rates, keyword rankings, competitive comparisons and email campaign performance can also provide insight into the effectiveness of marketing activities and allow for targeted adjustments to improve overall performance.