Armin Gögele, last updated on December 20, 2023
The term "Conversion" in online marketing refers to the process in which a website visitor takes a desired action. This action can vary and depends on the goals of the website or marketing campaign. Typical conversions in the hotel industry include making a purchase or booking, subscribing to a newsletter, or filling out a contact form.
The conversion rate is calculated as the percentage of website visitors who have taken a specific desired action. A high conversion rate indicates that the website effectively converts visitors into paying customers or other desired actions. Optimizing the conversion rate is a crucial aspect of online marketing, as it directly measures the effectiveness of marketing efforts and contributes to continuously improving the performance of a website.
Conversion Hotel in the Context of the Hotel Industry
In the context of the hotel industry, the conversion process encompasses various goal actions, from booking a room to subscribing to a newsletter, taking advantage of special offers, or contacting the hotel. The conversion rate serves as an indicator of the effectiveness of the website and the marketing strategies implemented.
Therefore, the term "Conversion Hotel" refers to a central component in hotel marketing that aims to transform visitors of a hotel website into paying guests. The conversion rate, measured as the percentage of website visitors who perform a desired action, plays a crucial role in the effectiveness of digital marketing strategies for hotels.
Measures to Increase the Conversion Rate in Hotel Marketing
Hotels can take targeted measures to increase the conversion rate. These include optimizing website usability, implementing clear call-to-action elements, providing engaging and trust-building content, and offering targeted promotions and special deals. The integration of booking forms, easy booking processes, and transparent information convinces potential guests to take the desired actions.