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Glossary overview


Armin Gögele, last updated on August 31, 2023


The term “widget” is composed of the words “window” and “gadget.”


It refers to an easy-to-use software application or component that is integrated into a particular window system. Widgets are usually small code snippets that require a widget engine or a browser, in order to be fully functional. Various input devices, like keyboard, mouse, or touchscreen, can be used to interact with the widget and to customize its appearance.


There are numerous types of widgets that offer different information, such as weather widgets or calendar widgets. Widgets cannot usually be used as a standalone application program within the framework of an operating system. They require an environment, such as an Internet page or the home screen of a smartphone, into which they are implemented via a programming interface.

Advantages of widgets in hotel marketing

Frequently Asked Questions about Widgets in Hotel Marketing

What kind of information can be displayed through widgets in hotel marketing?

Widgets can display information such as booking options, rates, hotel deals, events, and weather reports.

What are the guest experience benefits of widgets?

By integrating widgets into hotel websites or mobile apps, guests can quickly and easily access services, amenities, opening hours, events and other relevant information. This saves time and minimizes hassle for guests, while allowing them to experience the full range of hotel offerings. Guests can make bookings, view menus, check current offers, and access other important details without having to navigate multiple pages.

How can widgets improve the user experience of my hotel website?

Widgets allow guests to quickly access important information and features without leaving the website.