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Glossary overview

Facebook Hotel Marketing

Armin Gögele, last updated on May 09, 2023

Why hotels should use Facebook

Facebook hotel marketing is an important part of online marketing for hotels, as Facebook is one of the most used social media platforms worldwide. Specifically for hotel marketing, Facebook can be a valuable resource for reaching potential guests and drawing attention to your hotel.

Facebook as a hotel marketing tool

Facebook also offers a variety of advertising opportunities for hotels. Hoteliers can place ads (social media advertising) on Facebook that target specific audiences. By selecting criteria such as age, gender, interests and geographic location, hotels can ensure that their ads are only shown to people who are most likely to book at the hotel.

Special events and functions can be shared and promoted on Facebook to encourage guests to attend. Hotels can also offer their guests special deals that are only available on Facebook.

In addition, Facebook can be used to connect and stay in touch with guests. Hotels can use their Facebook page as a platform to answer questions. By maintaining an active Facebook presence and communicating regularly, hotels can build long-term guest loyalty. In addition, guest feedback can be solicited in the form of reviews. This can help build guest trust and enhance the hotel's reputation.

The most important questions about Facebook Hotel Marketing

What is Facebook Hotel Marketing?

Facebook Marketing is a method of using the social media platform Facebook as an advertising channel. In the hotel industry, Facebook Marketing can be used to increase hotel awareness and bookings.

How can I do Facebook Marketing for my hotel?

To use Facebook Marketing, hotels can create a Facebook page, place targeted ads and promote offers or events through the platform.