Armin Gögele, last updated 18.11.2022
Hotel marketing
In tourism, online marketing offers great opportunities to reach new target groups. The interconnected online world makes it possible to reach more target groups and more guests. This also includes reviews of a hotel. Hotel marketing in online tourism marketing is usually used to increase the conversion of bookings and to raise the profile of the hotel.
How does good online tourism marketing work?
A hotelier should understand what happens in online tourism marketing and how to interpret the results of the data. This will enable them to understand and subsequently use it for optimisation. Among other things, this helps the hotel to understand how to develop (new) target groups and how to reach them through different channels.
The most important questions about online marketing tourism
How do I achieve a higher hotel occupancy rate?
Hotels should choose a dynamic approach in online marketing or online marketing tourism in order to be able to act proactively and not only increase the marketing budget in periods of low occupancy, but also set measures in advance for these periods. The budget should be defined variably in order to be able to react more quickly to market situations; this pays off especially in cooperation with hotel marketing agencies. A benchmark adapted to the circumstances of the hotel serves as a regular control of the marketing success.When does upselling work in tourism?
If a guest has reserved a room in a hotel, it is obvious that he or she might also be interested in the in-house offer (e.g. hotel restaurant, spa, excursions, etc.). Newsletter marketing can be used to communicate this offer in advance. Furthermore, in tourism, the addition of a higher room category or extra full board is also good to offer via the room reservation. These upselling methods can easily increase the turnover, so that the turnover value of a guest is increased. What marketing opportunities are there?
Especially in the tourism industry, there are many online opportunities for better marketing. Social media in particular, but also search engines like Google are very suitable for this. Here, one can rely on organic marketing such as building up a social media account, but also on paid advertising via Google or social media.What online marketing tools are there specifically for tourism?
In the organic area of marketing, methods such as search engine optimisation are particularly well suited for this. Especially in tourism, potential guests like to be inspired to make a reservation by marketing via hotel blogs. The same applies here for social media. Here, hotels can ideally reach tourists and potential guests through organic reach acquisition.How does online marketing work in tourism?
Online marketing in tourism works like similar areas via two overarching paths: inorganic marketing and organic marketing. Organic marketing mainly works via methods that result in a natural growth of the reach. Tools such as SEO or the development of a social media account come into question here. Inorganic marketing, on the other hand, aims to sustainably increase the reach of a hotel through paid advertising via social media or search engines.
