The Reasons Why Guest Contacts Are The Key To Successful Online Marketing

Data-driven, successful online marketing is simply not possible without sufficient data of potential and existing guests. By guest data, we mean not only demographic information, but also booking and reservation information, as well as user behavior on the Internet. This is the only way hotels can target potential guests more than once.

For example, the presence of guest data allows Facebook ads to create lookalikes, where the algorithm uses the data to target similar audiences who are also likely to be interested in the hotel. This results in more profitable ads with better metrics and results. Email contacts can be segmented into specific groups and receive offers that match their interests.

The following is a detailed description of the benefits of using guest data and a discussion of the possibilities.

Automatically acquire email contacts: All the benefits at a glance

Attract new guests

With pop-ups on the hotel website, new guest contacts can be easily acquired through new customer discounts or other offers in the form of interesting content. Ideally, a series of welcome emails will accompany them throughout their customer journey. Subsequent regular hotel newsletters also retain potential guests, making it more likely that they will remember the hotel when it comes time to book.

In addition to ongoing communication through hotel newsletters, guest data can also be used as a reference for advertising, reaching new audiences most likely to be interested in staying at the hotel.

More email contacts

By integrating lead generation with your hotel's marketing automation, you can reach more email contacts over time and use them for further marketing efforts, such as paid advertising.

Retain existing guests and turn them into regulars
The goal of online hotel marketing is not only to generate new customers, but also to encourage existing guests to return. Targeted email marketing can be used to retain existing guests so that they become satisfied regulars and, in the best case scenario, return to the hotel for their next vacation plans.

Up- and cross-selling

Online marketing for hotels is primarily about increasing the visibility and reach of the hotel and, of course, getting more reservations and bookings. Email marketing can be used to integrate upselling, especially for existing bookings, where a room upgrade or even the addition of more treatments to an existing spa booking is possible.

For more tips on how to generate leads or how to build a larger customer base, please read the following article: 5 Steps to Increase the Number of Guest Contacts at Your Hotel – Lead Generation Tips.

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