In the free white paper "Stop wasting money. How much do hotels really need to spend on online marketing?", hoteliers will find several ways to calculate the budget to use, along with practical examples from real hotel companies. This guide provides the security and data-driven decision-making needed to determine the optimal marketing budget for your business.
Hotels with a small to medium marketing budget - like almost all family-run businesses in the Alpine region - should invest a large part of their budget online. It is more effective, can be adjusted flexibly at any time, and the results are clearly measurable.