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Glossary overview

Web agency tourism

internet agency Tourism

Armin Gögele, last updated on 28.09.2022


Web agency / internet agency for hotel marketing in tourism

A web agency for tourism specialises in the marketing of hotels and destinations. An online tourism marketing agency for hotels works closely with the hotelier or the marketing manager of a hotel with the aim of increasing sales. 


Online hotel marketing with a web agency

Hoteliers can get professional support in marketing their hotel from an internet agency. With the expertise of an internet agency or web agency, hoteliers can diversify their online marketing channels to achieve greater reach and increase revenue. 


How promising is online marketing for the hotel industry? 

In the age of digitalisation, people are not only looking for inspiration and information about hotels online, they are also increasingly reading reviews (keyword: customer journey). Potential guests are more likely to decide to book a room online based on feedback from previous guests. Therefore, the use of online marketing in the hotel industry is very important for tourism. Currently, not every hotelier is aware of the relevance of online marketing for hotels, which gives them an advantage over their competitors.


The most important questions about tourism web agencies

How do I find a suitable hotel marketing agency?

Many tourism and hotel online marketing agencies offer a free initial consultation. It is a good idea to take advantage of this, compare products and ideally choose an agency that specialises in the hotel industry. This is the only way to ensure long-term professional support through the development of an individual plan.